Who We Are
Next generation analysis and tools for real world solutions
CountingLab are experts in translational data analytics – creating, translating, developing and applying cutting-edge techniques from the academic community into commercial solutions to solve real world problems.
CountingLab Expertise
Advanced mathematics is increasingly proving able to model and predict the complexities of human behaviour, whether on or offline. Using a variety of methodologies, we help organisations directly, or via their analytical agency or consulting partners.

Techniques we specialise in forming the backbone of artificial intelligence and machine learning:
Heuristics and Prospect Theory
Social Media Analysis (Trustworthiness, sentiment contagion, influence analysis, topic extraction, community detection and characterisation, evolution and prediction)
Deep learning (artificial neural networks)
Image Segmentation
Gradient Boosting Machines (GBMs)
Recurrent Quantification Analysis
Missing data modelling and estimation
Static and dynamic segmentations
Topological data analysis
Complexity theory (including agent-based modelling and emergent behaviour)
Forecasting
Random forests
Performance modelling
Recommender systems
Customer decision modelling
Time series analysis
Optimisation techniques (including genetic algorithms)
Information theory
Probabilistic mixture models
Dimension reduction
Data sampling and uncertainty calculations
Bayesian networks
Multiple regression (SVD, lasso, ridge, elastic net)
Quantile regression
Support vector machines
And much else besides ...